Privacy Policy

1. Introduction

At BikeTrail (biketrailshop.com), we respect your privacy and are committed to being transparent about how we handle your data. This Privacy Policy explains what information we collect when you visit our site — which is dedicated to helping cyclists find the best cycling accessories — how we use that information, and the choices available to you. By using our website, you agree to the practices described in this policy.

2. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and support our affiliate partnerships. Cookies are small text files stored on your device by your browser. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). For full details on the cookies we use, their purposes, and how to manage or disable them, please read our dedicated Cookie Policy.

3. Information We Collect

We may collect the following types of information when you use BikeTrail:

• Usage Data: Pages visited, time spent on pages, referring URLs, and browser or device type, collected automatically via analytics tools.
• Cookie Data: Preference settings, session identifiers, and tracking data as described in our Cookie Policy.
• Contact Information: If you contact us via the secure contact form on this site, we collect the name and message content you submit. We do not retain this information beyond what is necessary to respond.
• Affiliate Click Data: When you click an affiliate link to a partner retailer, anonymised click and conversion data may be shared with the affiliate platform for commission tracking purposes.

We do not collect payment information, and we do not operate user account systems that store personal profiles.

4. How We Use Your Information

The information we collect is used to:

1. Operate, maintain, and improve the BikeTrail website and our cycling content.
2. Analyse visitor behaviour to understand which topics are most useful to our audience.
3. Respond to enquiries submitted through our contact channels.
4. Track affiliate referrals and commissions through our partnerships with online retailers.
5. Comply with legal obligations where applicable.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Third-Party Services

BikeTrail uses third-party services that may independently collect data about your visit. These include, but may not be limited to:

• Google Analytics: For website traffic analysis. Google's privacy policy is available at policies.google.com/privacy.
• Affiliate Programmes: When you follow an affiliate link, the partner retailer may set its own cookies and collect data in accordance with its own privacy policy.

We encourage you to review the privacy policies of these third-party services for full details on their data practices.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, or request deletion of data we hold about you. To exercise any of these rights, please use the secure contact form on this site. We will respond to all legitimate requests within a reasonable timeframe and in accordance with applicable law.

7. Children's Privacy

BikeTrail is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please use the secure contact form on this site and we will take steps to delete that information promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the “last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled at BikeTrail, please use the secure contact form on this site. We are happy to assist.